Peugeot product launch in Cannes

Sep 2016

This month, Feeding the Fish were proud to be part of the launch of Peugeot’s new cars – Peugeot 3008 and 5008 – in Cannes. The venue of the product launch was the iconic Palais des Festivals, which is situated on the city’s beachfront. You might recognise this breathtaking location from the Cannes Film Festival, which the Palais has hosted for over 60 years.

Part of the launch of the two new cars took place in the Cannes Aerodrome. For the period of the launch, this location was closed to the public, allowing guests to test drive the new cars. These fabulous new models both feature a new automatic emergency stop function, which the lucky test drivers got to sample. Following the product launch, the evening’s gala dinner took place at the Palais des Festivals – which is where Feeding the Fish set alight the evening.

At the evening gala show, we wowed audiences with our powerful LED light juggling act Flux, which we performed as a four piece. Belgian production experts DDMC and WABU curated the evening that, alongside our one-of-a-kind LED juggling, featured an interactive dance and video mapping routine.